Star's Rs 2-bn ad revenue target to take a hit over Virat Kohli's absence

Asia Cup is being held in the United Arab Emirates this year, since India and Pakistan have severed bilateral cricketing ties

The absence of Indian cricket team captain Virat Kohli is expected to put a dent in broadcaster Star India’s advertisement revenue projections from the ongoing Asia Cup 2018. Media buyers in the know say that while it is difficult to put a number on how much the impact on the ad sales tally could be, it is quite possible the broadcaster will not be able to make its Rs 2-billion target.

The broadcaster holds the television (TV) and digital media rights to the tournament and was targeting a total of Rs 2.5 billion in ad sales revenues — Rs 2 billion from TV and Rs 500 million from digital ad sales. It had sold 60-70 per cent of its total advertising inventory before the start of the tournament, amounting to around Rs 1.2 billion in ad revenues. The broadcaster was hoping to cash in on the higher spot (last-minute buys) rates to complete its target of Rs 2 billion in TV ad sales.

However, with Kohli missing in action, the spot rates for the remaining 40 per cent inventory will be affected. “There is evidence that when Kohli comes to bat, viewership moves up and when he gets out, it comes down. The fence sitters may have one more reason to stay out because of the news,” says Vineet Sodhani, chief executive officer, Spatial Access, a media audit agency. He explains that while people will still watch the matches in the tournament, especially the India matches, the incremental reach that Kohli brings when he is on the field, will not be achieved. This may give the fence sitters reason to not pay big bucks for the remaining inventory. Existing advertisers however, have no option but to go ahead with their investment, so no advertiser is pulling out of the tournament as such.

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Sponsors on the Asia Cup include Hero, Byju’s, Google, Britannia, Gra-Do, Droom, Coca-Cola, USL, Domino’s, Unimoni, GSK, Dell, Eureka Forbes, MP Birla, UltraTech, Apollo Tyres, Vini Cosmetics, Parle Agro, and Nerolac.

Star India was hoping to make up to Rs 600,000 per 10-second ad spot during the series and anywhere between Rs 1 million and Rs 1.3 million for the India-Pakistan tie.

However, this will need to be revised, and it is more likely to make Rs 400,000 to Rs 450,000 per 10 seconds on an average for the tournament, while the India-Pakistan tie would fetch them Rs 800,000 to Rs 900,000 for 10 seconds. “India is yet to play a single match in the series and its first match is against Hong Kong.

STAR ropes in 11 brand partners for IPL 2018 on both TV, digital platforms

Anil Jayaraj, executive vice-president and head for ad sales, STAR Sports, believes this has been the key driver for attracting brands

STAR India has attracted 11 brands for its telecast of the Vivo IPL 2018 (IPL). After the network's winning bid of the annual T20 for Rs 163.5 billion to telecast for five years, this is the first time the IPL will be available on the same network on TV and digital.

Anil Jayaraj, executive vice-president and head for ad sales, STAR Sports, believes this has been the key driver for attracting brands.

He says, “Having both TV and digital platforms means brands for the first time have the opportunity to leverage the power of multi-screen. This allows brands to combine the power of mass reach and targeted performance. We’ve gone to market with a combined proposition but have been fluid in that if a brand wants to lean more heavily on either platform we’ve adapted. We’ve not come across a single brand yet that has refrained from either platform.”

Some of the brands that have signed on the property include IPL regulars like Vivo (also the title on-ground sponsor), Kent and Parle. Newcomers include Elica Kitchens, Dream11, Polycab Wires and Coca-Cola.

The global beverage giant has been a known brand in the past but had dialled back on cricket sponsorships in the recent past. However, it has started investing in cricket tournaments since last year.

“IPL has always lived up to its promise of being the most impactful media property and this year, there is the added attraction of the return of two popular teams. We are seeing good traction with our clients. STAR has developed a very strong marketing plan and created a lot of innovative opportunities for advertisers across their broadcast and digital platforms,” says C V L Srinivas, CEO of GroupM South Asia.

Last year, Sony Pictures Network India (SPN) had roped in nine brands on TV while Hotstar had close to 10 brands associating with the property on the digital platform. While SPN earned around Rs 13 billion from ad-sales in IPL 2017, industry estimates peg Hotstar’s ad-sales revenues in the Rs 1.8 to Rs 2 billion range last year. Experts say it is too early to say how much STAR India would make from this year’s telecast of the tournament. However, market estimates say STAR India will be looking at Rs 20 billion in ad-sales revenue.

STAR India has extended the engagement duration on the IPL to six month, starting with the IPL player retention process (televised for the first time this year) in January, followed by the player auctions at the end of January. In the run-up to the tournament, the network will be airing programmes around the teams and their preparation for IPL 2018, all monetisable assets on TV and digital.

'Sachin: A Billion Dreams': Informative, inspirational (IANS Review, Rating: ***)

Film: "Sachin: A Billion Dreams"; Director: James Erskine; Cast: Sachin Tendulkar, Anjali Tendulkar, Ajit Tendulkar, Sara Tendulkar, Mayuresh Pem, Mayur More; Rating: ***

"Sachin: A Billion Dreams" is a biopic that gives a holistic view of Sachin Tendulkar's life, who is revered as "the God" of cricket by his fans.

Structurally, the film is designed as a documentary. While the film encapsulates the life of the master blaster right from his birth till date, it also gives an insight into the socio-economic situation of the country, making it feel like heavy-duty stuff.

Also Read : Want my children to be judged as individuals: Sachin Tendulkar

This may not be the first documentary on Tendulkar, but probably it is the only one endorsed by him. So, you have him as the narrator sharing his personal moments along with his views and fears in a sincere and heartfelt manner.

While the film tells us of his growth as a cricketer which is common knowledge, it also reveals his personal life bringing to the fore his close-knit family and friends. How he got the name Sachin, how he met his wife, got married and how he spends his free moments, are a few of the interesting nuggets shared. So apart from Sachin you actually get to see his family and friends. Read more

क्रिकेट जगत में क्रांतिकारी परिवर्तन लाने वाले इंडियन प्रीमियर लीग के 10वें साल में कई बदलावों की दरकार महसूस होती है

क्रिकेट जगत में क्रांतिकारी परिवर्तन लाने वाले इंडियन प्रीमियर लीग के 10वें साल में कई बदलावों की दरकार महसूस होती है

पिछले साल इंडियन प्रीमियर लीग (आईपीएल) शुरू होने से पहले ट्वेंटी-20 क्रिकेट के इस टूर्नामेंट को बेहद सख्त इम्तिहान माना जा रहा था। ऐसा मानना गलत भी नहीं था क्योंकि मार्च के आखिरी दिनों में जब यह टूर्नामेंट शुरू हुआ था, उस समय भारत के खिलाडिय़ों को एक के बाद एक दिग्गज अंतरराष्टï्रीय टीमों के खिलाफ बीस-बीस ओवरों के मुकाबले खेलते हुए तीन महीने हो चुके थे। उन तीन महीनों में भारत ने ऑस्ट्रेलिया और श्रीलंका को टी-20 मुकाबलों में धूल चटाई और बांग्लादेश में टी-20 एशिया कप में खिताबी जीत भी दर्ज की। उसके बाद भी उन्हें आराम नहीं मिला और टी-20 विश्व कप में सभी से दो-दो हाथ करते हुए टीम सेमीफाइनल तक पहुंचने में कामयाब रही। उसके बावजूद आईपीएल बेहद मनोरंजक एवं रोमांचक रहा।

उस आईपीएल की खास बात यह थी कि उच्चतम न्यायालय की तरफ से नियुक्त न्यायमूर्ति आर एम लोढ़ा समिति की सिफारिशें आने के बाद वह पहला आईपीएल टूर्नामेंट था। खास बात यह भी थी कि उस टूर्नामेंट से ठीक पहले चेन्नई सुपरकिंग्स और राजस्थान रॉयल्स की दिग्गज टीमों को टूर्नामेंट से बाहर कर दिया गया था। उनकी जगह दो नई टीमों राइजिंग पुणे सुपरजाइंट्स और गुजरात लॉयंस को शामिल किया गया था। ऐसी सूरत में 2016 के टूर्नामेंट की कामयाबी को लेकर चिंताएं होना लाजिमी था। चिंता उस समय बढ़ भी गई, जब उसे शुरुआत में टेलीविजन पर उतने दर्शक नहीं मिले, जितने उससे पिछले सालों में मिलते आए थे।

लेकिन दो हफ्ते के भीतर ही इस टी-20 लीग का खुमार एक बार फिर पूरे मुल्क पर चढ़ गया और टीवी रेटिंग एक बार फिर चढऩे लगीं। टूर्नामेंट खत्म होने पर पता चला कि लीग के दर्शकों की संख्या साल भर पहले के आंकड़े से तकरीबन 88 फीसदी बढ़कर 36.12 करोड़ तक पहुंच गई थी। टूर्नामेंट के पहले साल यानी 2008 के संस्करण में दर्शकों की संख्या से तुलना करें तो 2016 में तकरीबन ढाई गुना दर्शक आईपीएल को हासिल हुए थे। दर्शकों के साथ ही विज्ञापन से होने वाली कमाई के मामले में भी प्रदर्शन बहुत शानदार रहा। पिछले साल आईपीएल को प्रायोजकों के विज्ञापनों ने तकरीबन 1,100 करोड़ रुपये की आय हासिल हुई थी। इन आकंड़ों ने एक बार फिर साबित कर दिया कि आईपीएल अपने रास्ते में आने वाली तमाम बाधाओं से पार पाने में कामयाब रहा है। Read More

Virtual boost: Baahubali-2 may change the way sports is watched at homes

Radeon Technologies is now trying to extend VR technology to live-streaming of sports like cricket

Soon, the experience of watching sports sitting in your living room would get a virtual boost.

Radeon Technologies Group, a part of chip maker AMD, is out to change the way people watch sports at home.

Using a virtual reality (VR) headset, the company wants to give a 360-degree view of a sporting arena to a viewer. The living room would suddenly be in the middle of a stadium. A viewer with a VR headset would get a glimpse of every inch of the stadium by moving his head towards the direction he wants to see.

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“We are talking to people in the sporting world for live streaming of matches on our VR platform,” Raja Koduri, senior vice-president of Radeon Technologies Group, who heads the graphics processor development initiative of AMD, told Business Standard. “We hope to make some announcements in this regard in the second half of this year.”

Radeon perfected the technology for live streaming during its collaboration in the making of Baahubali 2, said Koduri.

“The tools that were used in the making of Baahubali 2 were 10 times better than what were used to make the first Baahubali. Part 2 contains two trillion pixels of graphics. There was not a single frame without VR content.” Read more

Ashwin and Virat Kohli honoured in BCCI Awards 2017

Virat Kohli with team mates during the BCCI Annual awards in Bengaluru

Kohli won the Polly Umrigar award for best international player of 2015/16, becoming the first player to get the award three times.

Engineer urged everyone to know and respect the contributions made by Pataudi to Indian cricket, saying that the Tiger was "still a world-class player despite losing one eye".

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Ashwin wins the CK Nayudu award for his performance in the West Indies in 2016. He picked up 17 wickets in four Tests, including a haul of 7/83 in North Sound.

Ajinkiya Rahane with wife during the BCCI Annual awards in Bengaluru

Sharmila Tagore with daughter Saba pose during the BCCI Annual awards in Bengaluru

More pics Click here

It's a good to have contagious winning habit: Virat Kohli

It's a good to have contagious winning habit: Virat Kohli

Winning is "contagious" and Indian Test captain Virat Kohli feels that it is a "good habit" that his boys can create in order to become a formidable Test team anywhere in the world.

India trounced West Indies by an innings and 92 runs well inside four days in the first cricket Test of the four-match series.

"We want to create winning habits, good habits. And you know, winning is contagious. If we learn to win Test matches, then we'll learn how to win Tests everywhere. We will learn how to play in different situations and we will know exactly what to do when a certain situation is going a certain way," Kohli told mediapersons after a thumping victory against the hosts.

"We want to be consistent side, we need to set ourselves goals and look to execute that rather than looking at the opposition which I think this team is willing to do," said Kohli after the win.

"That for me is a very pleasing thing as a captain and for the team as well. Everyone understands the way we want to play on the field - where we need to bat, how we need to bowl, etc. We need to be comfortable with what the team requires and I think that's the most important for this team going forward."
(more)

IPL viewership on Hotstar doubles in 2016

STAR India’s online video streaming platform Hotstar has more than double its reach (unique viewers) for IPL in the past one year. For all the games played until the play-offs (between April 9 and May 22), 80 million people used the service, compared with 35 million a year ago.

The cash-rich Twenty20 tournament came under STAR India’s digital ambit in 2014 when it was made available on starsports.com. Last year, Hotstar was introduced, helping viewers see the tournament on the new app.

The network seems to be on track to achieve the target of reaching100 million IPL viewers this year. “We have seen the adoption of Hotstar as primary screen increase significantly among the urban affluent youth. At 80 million (unique) viewers before the play-offs, I expect the platform to add another 15 to 20 million in reach over the last leg of the tournament,” says Ajit Mohan, CEO, Hotstar, STAR India.

Total IPL watch time on the app has gone up by 60 per cent over 2015. The key to increasing the reach, according to Mohan, lies in the data-rich experience. Additionally, the application streams live scorecard and analysis before and after the match, as well as between the innings.Read more.

Virat Kohli set a new record by scoring his fourth century

ViratKohli set a new record by scoring his fourth century

Man-of-the-match Virat Kohli set a new record by scoring his fourth century (113 in 50 balls with 8 sixes and 12 fours) in this IPL season and Chris Gayle returned to form by hitting 73 in 32 balls with 8 sixes and four boundaries.

Desperate efforts by Vijay to break the partnership or get either of them out early failed as Kolhi and Gayle were in full cry and batted with disdain.

While the first 50 came in 4.4 overs of the six-over power play, the first 100 of RCB's innings came in 8.5 overs.

Though Vijay used as many as five bowlers to contain the openers, there was no respite for Kings till Gayle got caught by David Miller of Arshad Patel ball in 11 over when RCB score was 147 on the board.

After in-form AB de Villiers was bowled for a duck in 12th over, keeper K.L. Rahul joined Kohli to take the score to 199 when the skipper was caught by Miller off Sandeep Sharma ball at 113 comprising 8 sixes and 12 fours in just 50 balls.Ream more full article about Virat Kohli.

Virat Kohli shouldn't be compared to Sachin Tendulkar: Virender Sehwag

Former India batsman Virender Sehwag said on Wednesday it is unfair to compare batting legend Sachin Tendulkar with current run-machine Virat Kohli.

India Test skipper Kohli has been in sublime form over the past couple of months for his national side as well as his Indian Premier League (IPL) franchise, Royal Challengers Bangalore.

The Delhi-born batsman after winning the Man of the Tournament award in the recent World Twenty20, has smashed two centuries in the ongoing ninth edition of the cash-rich IPL tournament and is the leading run-getter with 561 runs.

"No one should compare two individuals. People used to compare me with Tendulkar, me with Viv Richards, that's not fair. The era is not same. I don't think we should compare Virat Kohli with Tendulkar," Sehwag said here at the announcement of the final winner of the 92.7 Big FM Big Catch contest.

Sehwag, who is currently the mentor for IPL team Kings XI Punjab, also hailed Kohli as the most dangerous batsman at present.Read More.

BCCI recommends Virat Kohli for Khel Ratna, Ajinkya Rahane for Arjuna award

It is after a gap of four years that a cricketer has been recommended for the Khel Ratna

In this file photo, Virat Kohli plays a shot during the ICC World T20 match versus Australia at the PCA Stadium in Mohali.

The Indian Cricket Board has recommended Test captain Virat Kohli for the Rajiv Gandhi Khel Ratna, the country's highest sporting honour, and Ajinkya Rahane for theArjuna award this year.

If Kohli wins, he would become only the third cricketer after the iconic Sachin Tendulkar and the country's most successful captain Mahendra Singh Dhoni to win India's highest sporting honour.

BCCI sources confirmed the development.Read more about this Article.

IPL T20: Harbhajan Singh, Ambati Rayudu involved in on-field spat

IPL T20: Harbhajan Singh, Ambati Rayudu involved in on-field spat

Veteran spinner Harbhajan Singh sparked a controversy by engaging into a heated argument with his MumbaiIndians' teammate Ambati Rayudu during their Indian Premier League (IPL) match where they had an eight-wicket win against Rising Pune Supergiants at Mumbai Cricket Association Stadium last evening .
The incident took place in the 11th over when Rayudu failed to stop a boundary hit by Pune Supergiants' Saurabh Tiwary on Harbhajan's delivery despite a brilliant effort at the boundary rope.
Furious with Rayudu's fielding, Harbhajan started abusing his teammate which sparked the argument between the two players.
Rayudu, who seemed to be disappointed with Harbhajan's behaviour, walked towards his senior player to oppose him. But, the off spinner was seen pacifying him before the situation would have turned out of control.
It was not the first time when Harbhajan was seen engaging in an on-field spat. He had earlier slapped tainted pacer S. Sreesanth after Mumbai Indians' defeat to Kings XI Punjab in the first edition of the IPL. Read more.

Now, an app for celebrities to connect with fans

 

If you are a fan of Virat Kohli, India's hottest cricketing star, you may soon be able to meet and greet him, chat with him online, receive exclusive pictures, videos or content from him or get discounts on select brands, like Wrogn and Chissel, which he endorses or part-owns.

This is provided you buy the Virat FanBox — a special edition MotoG Turbophone that comes with an in-built app for Rs 16,999, which includes the membership fees to the Virat fan club for 365 days.

Of course, the FanBox also comes with a mini-bat signed by Virat, a hand-written (printed) letter from Virat, and a unique membership number which is linked to the IMEI no of the phone — all in a well decorated box. The phone will also serve as a key to a lot of entry points, like the post-match fan booth the club would organise.

The FanBox has been developed by Privyplex, a start-up founded by two alumni of Insead Business School — Ahmed Arab, the CEO, and Upmanyu Misra (chairman of its board), who also heads Elyseum, a Dubai-based private equity firm which has invested $1.5 million in the firm.

“As a cricketer, I feel blessed with all the love and support I get from my fans. TheVirat FanBox is my personal endeavour to get closer to my fans than ever before; to connect and chat with them online and meet them in real life. I am excited and looking forward to engaging and interacting with the club members via the app,” Virat said in a statement.

"In India, celebrities enjoy a lot of following. FanBox is a high-degree engagement platform, which is unique. We are happy to partner with them," says Amit Boni, country head, Motorola. The potential is huge as Virat has 10.5 million followers on Twitter. While the start-up is shy of discussing targets, Boni will be disappointed if it doesn't do 1 million.

Typically, fans-celebrity interactions are one-way. Fans want to have access to celebrities, and celebrities want a better understanding of their fans. "We have created a platform which enables that between the celebrity and the fans," says Ahmed, CEO of Privyplex and a telecom engineer, who has worked with Microsoft, Nokia, Alcatel; co-founded a start-up in Singapore, which was sold to Rocket Internet.

Virat is the first celebrity the firm has signed up, but it’s also in talks with five others globally. These include a football player from South America, a basketball star from USA, a Formula 1 star from Europe, and entertainment and Bollywood stars from South Korea and India, respectively. What’s common is that they are among the most popular in their respective arenas. They all liked the idea and talks with them are currently at various stages; the FanBox will be customised for each.Read more about this article.